We encourage our clients to join us on this journey by allowing others to benefit from the knowledge and systems we create for each project.
Customers can leverage the benefits of Ikea (economies of scale) while still getting a bespoke outcome.This addresses one of the concerns that is often raised about Platforms and modern methods of construction more generally – the spectre of ‘cookie cutter’ buildings and identical assets.
Manufacturers can spend less time on the ‘bulk’ components and focus their efforts on the ‘project specific’ parts, and spend more time with customers understanding their individual needs.This is analogous with use of configurators and Platforms – designers can put more effort into the project specific and value-adding design and less into the documentation of the ‘chassis’.. Can we do this?What should our digital marketplace look like?.
Other sectors have grasped the opportunities and challenges faced by e-commerce in different ways and with different levels of success, but it’s now an unavoidable feature of daily life for most businesses and individuals.It is something that construction should – and can – also be heading towards.
There is no question that a digital marketplace for Platforms is achievable; the policy context is in place and there is a growing body of work that would support this.
It’s up to the industry to decide what it looks like.Many activities, processes and sites develop organically over time, meaning that the big picture can become confused or even lost altogether.
Agreeing what needs to be done can be a challenge in itself, as it can be hard even to know where to start.. Design to Value master planning is a highly collaborative process, customised to the client’s specific situation and requirements, which aims to create sufficient understanding from which to decide what, how and when to improve – and why.And given that the constant in every project is uncertainty and change, it must always allow for multiple variables, both known and unknown..
Importantly, effective master planning also allows the client to explain simply – and sell – their issues, requirements and planning to other (senior) internal stakeholders, demonstrating clearly how to move from a present state to potential future states, and the benefits of doing so.. Bryden Wood’s master planning process.Our approach to master planning is collaborative, and iterative.